It’s Manuals Monday! Every Monday we feature an excerpt from a graphics standards manual from the archives.
Today’s featured manual is for the Italian clothing company, United Colors of Benetton. The corporate identity program was designed by Vignelli Associates in 1995 to create a comprehensive graphic program “from logo to labels, packaging to signage.”
Stay tuned for more examples from Benetton projects from the archives!
United Colors of Benetton Corporate Identity Manual, 1995 Massimo and Lella Vignelli papers Vignelli Center for Design Studies Rochester, New York
This is so great, when I found out they did this identity I actually gasped, it is so perfect. This made me want to do more work in the spirit of Vignelli.
